Published at Tuesday, May 16th, 2017 - 00:07:34 AM. Shelf. By steven.
How Electronic Shelf Labels Can Change The Pricing Paradigm The days of paper price ticketing are numbered with Electronic Shelf Label (ESL) technology gaining acceptance and momentum in the retail industry. Traditional paper based pricing requires updates to be sent to each store and then rely on staff printing and accurately placing labels in a timely fashion. This means that response to price changes or initiatives from head office have a minimum 24 hour turn around and a degree of inaccuracy across a network of stores. Retailers now have the ability to dynamically update prices across their network at the touch of a button with 100% accuracy. ESL technology has moved into a new era with simple, low-cost, low touch Radio Frequency (RF) communication technology. ESLs now provide retailers with a simple and cost effective method of updating pricing on the shelf edge. Prices programmed into the Head Office or stores POS system are able to be sent to an RF communication device which then sends a message to the electronic shelf labels and instantaneously updates the price display. In turn a compliance reports are then sent back to the POS system to confirm all prices have been executed. Improvements in functionality and label formats such as the use of epaper and segmented dot matrix now offer value back to retailers on many fronts. Far from just displaying price and reducing labour and printing costs involved in price changes, ESLs have the ability to increase shopper influence at the point-of-purchase, allow retailers to implement dynamic pricing strategies focused on margin maximisation, implement time-of-day pricing activities and be competitive and proactive in a highly volatile market. There are two different ranges of labels that are available that suit the different requirements in a retail format.. Segmented Dot Matrix labels are a low cost, intelligent label. Developed in Australia the SDM range of labels are able to store 31 different packets of information, display unit pricing as well as have text chain, scroll or flash on the top line. They are able to add value to a retailer not only through automatic price changes but also being able to capture, store and display different types of data from the store POS system that increase the efficiencies in retail operations. Sales and stock-on-hand information can be automatically updated to assist in the store in better stock control and ordering. For example, a store conducting stock-take is able to send a stock-on-hand file to be displayed on all labels. This feature has the advantage in assisting store staff to count accurately and validate the stock-on-hand count against the stores inventory system. Epaper labels known as EPOPs (Electronic-point-of-purchase) have been developed in the UK and are the latest in electronic shelf labelling technology innovation. In a highly competitive retail environment being able to grab a shoppers attention at the point of purchase is a key element to sales success for a retailer. With 70% of purchase decisions made at the shelf edge, epaper electronic shelf labels have been designed with this specifically in mind. Utilising the latest in zenith bistable display technology these LCD labels provide for rich images, pricing and product information to be displayed allowing for maximum interaction with shoppers. EPOPs ability to display and automatically update images represents great value to retailers enabling dynamic cross-selling of other products, advertising specials and branding in greater detail than ever before. The image display abilities also open up opportunities for retailers to gain incremental revenue or gains from on-selling advertising or branding space to suppliers so they can communicate directly to their target markets. With the availability of the SDM and EPOP electronic shelf labels coupled with the instantaneous communication ability of the Bounce Communicator RF platform the pricing paradigm now seems set to shift. Retail pricing is at the forefront to move into a new era where the dynamic abilities of the systems and the labels can be integrated with marketing of specials, promotions and price promises. For example now time-of -day or event driven pricing can be programmed to occur automatically in line with specific promotions on specific products or categories. No longer restricted to static pricing, creative and strategic programmes can be implemented that tie in with shoppers buying habits and patterns giving retailers the ability to capitalise on driving customer flows and behaviour as well as increasing underlying gross profit margins. Electronic shelf labels now not only to reduce operating costs for retailers to reinvest in improved customer service and better merchandising. Of equal if not more importance ESLs provide the initiative and the opportunity to develop strategies and applications to improve shopper influence, experience and interaction that deliver short and long term growth.
Decorating Tips - Wood Shelf Brackets You probably do not give your shelf brackets a second thought - after all, they merely support the shelf, and it is the things that you put on the shelf which matter most. While that is true, it is actually important to give your shelf brackets a second look - because they are prime opportunities for decorating your room and giving it more elegance. Every facet of your house should serve as many uses as possible so that they have good value. Each piece must not just be functional, but decorative as well. For example, make your shelves the star (or the perfect complement) to any room. The best way to do so is by using wood shelf brackets for your wall mounts or shelves. Wood brackets are a great way to accent your shelves and provide more lasting support. Metal brackets have the tendency to lose shape under heavy pressure. They are also not as attractive as elaborate brackets made of wood. Come holiday season, or any other festive occasion, you can use the brackets as additional anchors for your home decorations, especially if the brackets have carvings where you can thread wreaths or garlands through. Wood shelf brackets would work best with wall shelves or surfaces. With the right rivets and drills, wood brackets can be strong enough to support a shelf with a usual heavy load, like books or filled jars. Do make sure that the wood brackets are attacked firmly and correctly to your shelf so that there is no risk of the whole thing suddenly crashing down. Usually, the brackets would come with attachments like screws or bolts. If you have not performed attaching a shelf bracket before you should let a professional do it for you. The decorative opportunities are endless with wooden shelf brackets. Wood is easy to carve into various intricate or solid designs. Brackets usually come in the traditional right triangle style, with a curved outer edge, but your wood brackets can have other variations like three dimensional carvings, hollowed or gouged out patterns, or fortifying back plates. You can have your wooden shelf brackets resemble centuries old church or castle carvings, or you can have them look like the brackets used in wood cabins or old American-style house. Whatever style you have in mind, brackets are a great accent to any wall - almost akin to being sculptures that you hang on the wall. It will be one part of your home that will always be complimented upon and asked about. You can have them made in the same finish as the shelf, or have them in a different tone for contrast. They will definitely look interesting and make your plain wall pop. Care for your wood shelf brackets in the same way that you would look after your furniture, and you can be guaranteed shelves and great shelf support that will last for many, many years.
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