Published at Tuesday, May 16th, 2017 - 04:12:34 AM. Shelf. By tommy.
How Electronic Shelf Labels Can Change The Pricing Paradigm The days of paper price ticketing are numbered with Electronic Shelf Label (ESL) technology gaining acceptance and momentum in the retail industry. Traditional paper based pricing requires updates to be sent to each store and then rely on staff printing and accurately placing labels in a timely fashion. This means that response to price changes or initiatives from head office have a minimum 24 hour turn around and a degree of inaccuracy across a network of stores. Retailers now have the ability to dynamically update prices across their network at the touch of a button with 100% accuracy. ESL technology has moved into a new era with simple, low-cost, low touch Radio Frequency (RF) communication technology. ESLs now provide retailers with a simple and cost effective method of updating pricing on the shelf edge. Prices programmed into the Head Office or stores POS system are able to be sent to an RF communication device which then sends a message to the electronic shelf labels and instantaneously updates the price display. In turn a compliance reports are then sent back to the POS system to confirm all prices have been executed. Improvements in functionality and label formats such as the use of epaper and segmented dot matrix now offer value back to retailers on many fronts. Far from just displaying price and reducing labour and printing costs involved in price changes, ESLs have the ability to increase shopper influence at the point-of-purchase, allow retailers to implement dynamic pricing strategies focused on margin maximisation, implement time-of-day pricing activities and be competitive and proactive in a highly volatile market. There are two different ranges of labels that are available that suit the different requirements in a retail format.. Segmented Dot Matrix labels are a low cost, intelligent label. Developed in Australia the SDM range of labels are able to store 31 different packets of information, display unit pricing as well as have text chain, scroll or flash on the top line. They are able to add value to a retailer not only through automatic price changes but also being able to capture, store and display different types of data from the store POS system that increase the efficiencies in retail operations. Sales and stock-on-hand information can be automatically updated to assist in the store in better stock control and ordering. For example, a store conducting stock-take is able to send a stock-on-hand file to be displayed on all labels. This feature has the advantage in assisting store staff to count accurately and validate the stock-on-hand count against the stores inventory system. Epaper labels known as EPOPs (Electronic-point-of-purchase) have been developed in the UK and are the latest in electronic shelf labelling technology innovation. In a highly competitive retail environment being able to grab a shoppers attention at the point of purchase is a key element to sales success for a retailer. With 70% of purchase decisions made at the shelf edge, epaper electronic shelf labels have been designed with this specifically in mind. Utilising the latest in zenith bistable display technology these LCD labels provide for rich images, pricing and product information to be displayed allowing for maximum interaction with shoppers. EPOPs ability to display and automatically update images represents great value to retailers enabling dynamic cross-selling of other products, advertising specials and branding in greater detail than ever before. The image display abilities also open up opportunities for retailers to gain incremental revenue or gains from on-selling advertising or branding space to suppliers so they can communicate directly to their target markets. With the availability of the SDM and EPOP electronic shelf labels coupled with the instantaneous communication ability of the Bounce Communicator RF platform the pricing paradigm now seems set to shift. Retail pricing is at the forefront to move into a new era where the dynamic abilities of the systems and the labels can be integrated with marketing of specials, promotions and price promises. For example now time-of -day or event driven pricing can be programmed to occur automatically in line with specific promotions on specific products or categories. No longer restricted to static pricing, creative and strategic programmes can be implemented that tie in with shoppers buying habits and patterns giving retailers the ability to capitalise on driving customer flows and behaviour as well as increasing underlying gross profit margins. Electronic shelf labels now not only to reduce operating costs for retailers to reinvest in improved customer service and better merchandising. Of equal if not more importance ESLs provide the initiative and the opportunity to develop strategies and applications to improve shopper influence, experience and interaction that deliver short and long term growth.
Great Garage Storage and the Power Shelf With Spring fast approaching, thoughts of cleaning out spaces may enter the heads of families preparing to get through the many home improvement projects on their To-Do list. But before you can get to work organizing the home, youll have to have the ability to find the tools you need for any given job. Where is that wrench, anyway? A Power Shelf outlet is one great way to get started in organizing the garage. Great garage organization is not a pipe dream. There are many garage organizers on the market that will help the budding handyman keep track of every tool he owns. If creating garage organization is something you would like to do, then set aside a day to devote to it and follow the tips that will help you the most. Youll be happy with the results you will get when spending just a small amount of time and energy in garage organization solutions such as a Power Shelf. The first step in getting the garage storage solutions you need is to go through what you have. Doing this will help you determine what you really need, what you use the most, and what you rarely use but still need. Garage storage is like premium real estate; when you have it, you dont want to let it go. But unlike premium real estate, creating garage storage that works for you is actually pretty easy to come by. A Power Shelf, for instance is very affordable and super easy to install. With the help of a great new product called The Power Shelf, places in the garage like the work bench can take on a whole new feel. In this place where the drill may be left laying out in order to facilitate easy plug in for use, the result can often be clutter and a messy appearance. Using The Power Shelf in place of the regular wall outlet creates a space where any power tools can have their own place where they are hung neatly near the power source. The Power Shelf is used in place of your regular outlet, so you dont have to create a new power source; you just use whats already there. The Power Shelf drill pack outlet has all the necessary components for great garage storage of your drills and other power tools. In a properly organized garage, everything will be in its own place; drill on the Power Shelf, hammer on the workbench. Getting started with great garage organization can be as simple as keeping all gardening tools such as rakes, hoses, and lawn fertilizer in one part of the garage, and all power tools in another. Making a designated place for separate sets of tools will save you time in the long run. Dont you just hate rummaging through the tool box for that one pair of pliers? Items can be placed in boxes, on storage shelves, or inside of any garage organizer you purchase at the local home improvement store. Another characteristic of a truly organized garage is that there is not an overabundance of rakes and shovels, hammers and hoes lying around. When going through all of the handy tools you have accumulated over the years, if you find you have multiples of anything, set it aside. These items can be put up for sale at a garage sale, or can be given to someone you know who is just getting started with their own tool collection. The point is, if youve got plenty, make do with that and your garage will be a much more organized space. An organized garage is one that saves a busy homeowner both time and money in the long run. Thank you, Power Shelf!
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